FC Grand Capital has become a partner of the Green Cross Awards

The Green Cross Awards are the most comprehensive one: more than 600 heads of pharmacy chains, distributors, pharmaceutical and analytical companies, educational institutions, professional associations, mass media and advertising agencies are members of the Expert Council. The Award is open to specialists and managers of the pharmaceutical community and is ready to consider participation in the Expert Council for all comers.
Winners of the Award were determined by a two-stage voting by experts of the Award. Also at the same time on the website of the Award was a vote of the pharmacy community, which was attended by more than 15,000 pharmacists. Moreover, the winners of a number of nominations were determined by pharmacy workers.

Agency Everything at Once acted as the Executive Directorate for this year's Award, and the organizing committee included the leading Russian analytical companies DSM Group, GfK, RNC Pharma, Romir, and Headway.

As in previous years, the Award ceremony was held in one of the most significant, representative and authoritative events of the pharmaceutical community - Pharmacy Summit. The organizer of the Pharmacy Summit is the company infor-media Russia, a strategic partner of the Award. More than 300 managers participated in the Pharmacy Summit and Award Ceremony.

Award Partners:

Vneshtorg Pharma is one of the leading domestic companies in the market of contract manufacturing of biologically active supplements. The company meets the highest requirements: it uses new technologies, modern equipment and has highly qualified employees.

DrLuigi manufactures quality orthopedic footwear designed for indoor and outdoor use in non-corrosive weather conditions. Manufactured footwear have high comfort and safety and are a great way to maintain the beauty and health of the feet.

For more than a quarter of a century, SANTA has been giving all Russians health from nature. First of all, these are the iconic and well-known products under the Karmolis brand. Karmolis lollipops can help protect against or reduce the symptoms of colds and flu. The purest essential oils of ten medicinal plants have high antiviral activity, antiseptic and anti-inflammatory effects.

Katren has been on the market for 25 years and is currently the leader of the Russian pharmaceutical market in terms of commercial sales. Katren offers a daily updated assortment, a wide network of branches and representative offices, and trusting relationships with clients and partners.

Main Target Group is a full-service advertising agency. The company has sufficient knowledge, experience and resources to implement any advertising campaign as effectively as possible. A team of professionals is ready to provide full support and management of the process at all stages, from the definition of the task to the evaluation of the results.

SmashWeb - Russian Group offers optimal solutions for creating websites in the most diverse thematic areas. Thanks to existing developments, you can not only get in a very short time ready to work portal, but also convenient and easy to use content management system. Working successfully in the market of website development services, the company has not only gained considerable practical experience, but also managed to draw attention to itself through reasonable prices and high quality services.

AdminVPS Hosting Company offers some of the best solutions for hosting sites, system administration, technical support for all-inclusive system.

General information partner of the Award is the information and analytical portal for pharmacists and pharmacists "Provizor".

The mentor and trustee of the Award is the great medieval scholar, naturalist, and physician Amirdovlat Amasiatzi, author of the largest medical reference book of the Middle Ages, the fundamental work Unnecessary for the Ignorant.

The hosts of the Award Ceremony were Olga Danka, Stas Rublev, and Alexey Chernobaevskiy. They passed the floor to Garik Tadevosyan, Chairman of the Organizing Committee. He spoke about the goals and objectives of the award and the peculiarities of this year's voting. Hundreds of companies and pharmaceutical brands competed to win in 56 categories organized into 5 categories. The Award actively monitors major trends in the pharmacy community, which is why this year the emphasis was placed on IT-solutions in pharmacy. A lot of attention was also paid to pharmaceutical brands. In particular, for the first time, a new project, Professional Choice, conducted voting on various categories of medicines to comprehensively assess the category and determine pharmacy workers' attitudes and preferences for certain medicines.

The ceremony began with the announcement of winners in the main category of the award - the category 'Pharmacy Chain'. This year, the majority of Award experts voted for the Neopharm Group ( Moscow), operating under the pharmacy brands Neopharm and Stolichki, which won in the category "Pharmacy Chain of the Year".

By tradition, the Award website was voted on by the pharmacy community, which was attended by more than 15,000 professionals. The results of online voting by pharmacists and pharmacy technicians on the award website revealed another leader. According to pharmacy workers, the best chain is the Planeta Zdorovya Pharmacy Chain ( Perm), which became the winner in the category "Pharmacy Chain of the Year (Choice of the Pharmacy Community).

This year was the first attempt to assess consumer loyalty to pharmacy brands. The study was conducted jointly with Romir Research Holding, as part of the consumer panel. The study covers more than 40,000 consumers in more than 220 cities in Russia. The share of loyal customers - those who have made two or more purchases in the network during six months - was determined among the customers of each chain. The highest level of loyalty was recorded among customers of Zhivika Pharmacy, part of the Rigla pharmacy chain ( Moscow), which won in the category "Pharmacy Chain of the Year (Consumer Choice).

Two major transactions during the year could not pass unnoticed by the award experts, so most of them named the winner in the 'Dynamics of the Year' nomination EKRAFARM Group ( Moscow). This pharmacy chain showed the best sales dynamics and growth in the number of pharmacy outlets.

The best 'Employer of the Year' was awarded to Vita Pharmacy ( Samara). According to experts, this particular pharmacy chain provides the best working conditions and professional development for pharmacy staff. We hope that winning the nomination will make the search and recruitment easier, especially since the network is one of the fastest growing in the country.

It is very important that customers in pharmacies are informed about the use and storage of the medicines they buy. At Pharmakopeika Pharmacy Chain (Omsk), they receive this information on paper, in plain and simple language, which builds adherence to treatment and increases the effectiveness and safety of therapy. Useful Cheque project was the winner in the Social Project category.

Accessibility of medicines is not only important from a financial point of view, but also from a physical one. Porosozero Pharmacy is an example of how a pharmacy in hard-to-reach communities can not only survive, but also be self-sufficient and profitable, while performing all the social functions of a pharmacy. This particular pharmacy, part of the Heart of Russia Pharmacy Chain (Moscow), was the winner in the 'Accessible Environment' category.

The winner in the 'Innovation of the Year' category was the project 'Implementation of the Quality Management System' of the Volgopharm Pharmacy Chain (Volgograd). The project has succeeded in developing a competitive advantage by improving the quality of the products sold and the efficiency of the services provided, and as a result has been able to meet customer requirements.

The winner in the Pharmacy of the Year category was Vlasyevskaya Pharmacy (Yaroslavl), of the Yarinvest Medical Pharmacy chain. One of the oldest pharmacies in Yaroslavl with almost 200 years of history, it is now the largest in the city and has its own pharmacy museum.

The pharmacy market continues to consolidate, the share of large pharmacy chains is growing and smaller pharmacy chains are finding it increasingly difficult to resist this expansion. Large federal chains also find it easier to win the Award nominations. Annually, the Award Organising Committee selected one regional pharmacy chain, which became the winner in the 'Regional Pharmacy Chain' category. This year, the Green Cross Pharmaceutical Award went even further, highlighting the best regional chains in each federal district as well as in Moscow Region, thus encouraging local players who are not afraid of the challenge of the federal chains and continue to actively develop, providing the public with quality services at an affordable price. The winner in Moscow Region was ASNA-Severnaya Zvezda Pharmacy Chain (Moscow), in Central Federal District - Pharmia Pharmacy Chain (Voronezh), in Northwestern Federal District - Nevis Pharmacy Chain (St. Petersburg), in Volga Federal District - Saulyk Pharmacy Chain (Kazan), in the Southern Federal District - Volgopharm Pharmacy Chain (Volgograd), in North Caucasian Federal District - Vita Plus Pharmacy Chain (Pyatigorsk), in Urals Federal District - Kurganpharmacia Pharmacy Chain (Kurgan), in Siberian Federal District - Omskoe Lekarstvo Pharmacy Chain (Omsk), and in Far Eastern Federal District - Monastyrev Holding (Vladivostok).

Information technology and online solutions are increasingly penetrating the pharmacy market, which is why this year's award has decided to focus on them, with a separate category for 'IT solutions'. Product ordering and reservation systems were compared in the Internet Pharmacy category, where the online pharmacy ordering service Apteka.ru won. In the category 'Pharmacy Automation' the best was InfoApteka integrated pharmacy automation system, which ensures the efficient operation of the pharmacy from ordering to sales.

Pharmacy franchise is one of the most convenient and effective ways to open a pharmacy and remain competitive in this very difficult market. The winner of the nomination, Sovetskaya Apteka Federal Pharmacy Chain (Moscow), provides comprehensive support for such pharmacies - from preparing for licensing to pharmacy automation and staff training.

The highly competitive pharmacy market requires pharmacy chains to work hard to retain customers in their pharmacies and increase loyalty. It is for this purpose that loyalty systems, including discount and savings cards, are created and developed. The winner in this category was the Vita Pharmacy ( Samara).

You can check the availability of medicines and book them not only at the pharmacy or on the pharmacy chain's website. Today, when almost everyone has a smartphone, one of the most convenient options is Mobile Apps. And most large pharmacy chains already have such solutions, with the Planeta Zdorovya (Perm) pharmacy chain's mobile app being recognised as the Best App.

More and more manufacturers are realising the importance of effective collaboration with out-of-chain retailers and small pharmacy chains. More often than not, such pharmacies were grouped together in various associations and marketing associations. It was very important for the manufacturer to ensure direct communication with such pharmacies and to monitor the interaction process. This is exactly the kind of unique interaction format that the Grand Capital Group has developed, the Capital Project, which was voted Best Online Project for promoting a manufacturer in independent retail.

The Award Ceremony for the Person of the Year category began with the presentation of the Pharmacy Chain Head of Pharmacy award. Alexander Valerievich Shishkin, General Director of ASNA (Association of Independent Pharmacies), won the nomination.

For the second year in a row, Armine Samvelovna Danielyan, Commercial Director of ERCAFARM Group (Moscow), was named Best Functional Manager by the Award's Expert Council.

Natalya Petrovna Tsyplakova, Head of the Da, Zdorov! Pharmacy Point of the Mega Farm pharmacy chain (Moscow), won in the Pharmacy Worker nomination. 

The special prize in the category 'Special Contribution to the Development of the Pharmaceutical Industry' this year went to Aleksandr Dmitrievich Apazov, President of the National Pharmaceutical Chamber Union, President of Farmimex PJSC, Soviet and Russian medical figure, Honoured Healthcare Worker of the Russian Federation. A living legend who has devoted over 55 years of his life to the development of the Russian pharmacy and pharmaceutical market. Next year Aleksandr Dmitrievich will celebrate his 80th birthday.

The awarding of the winners in the category 'Company of the Year' began with the presentation of the prize for the best pharmaceutical company in Russia. The winner of this category was the Novartis Group. And for the second year in a row, Katren RPC JSC has been named the best distributor of pharmaceuticals.

The Green Cross Awards couldn't help but recognise the Grand Capital Group with a special "Breakthrough of the Year" award. According to RNC Pharma, FC Grand Capital has increased its share of the direct supply market from 2.7% to 4.3% in just one year, coming close to the TOP 5 distributors.

Print and electronic professional publications were traditionally judged in the 'Voice of the Industry' category, the winner of which was determined by online voting by pharmacy employees. The winner in this category went to the newspaper Pharmaceutical Newsletter. The unique content allows the newspaper to remain of interest to pharmacy workers as well as to managers of pharmacy chains and pharmaceutical companies. And the magazine Who's Who in Medicine was voted the best health care publication.

The efficiency of any pharmacy depends first and foremost on its highly qualified staff. Pharmedu.ru's unique distance learning system for pharmacists and pharmacy technicians has been recognised as the best on the market and received the award for 'Innovation in Online Pharmacy Education'. A unique pharmacy skills development package has been developed by SoyuzPharma AAU, which won an award in the category 'Pharmacy Tutorship: A New Pathway for Professional Development'.

The category 'Product of the Year' determined the best brands according to the pharmacy community. This year there were more nominations for evaluation than usual. The winner in the OTC category was Reckitt Benckiser Healthcare's Nurofen. The winner in the Biologically Active Dietary Supplement category was SOLGAR brand, Solgar Company, and in the Cosmetic Product category was MEZOLUX brand of LIBREDERM Laboratory, Zeldis Pharma Company.

The VITAMIA line of vitamin and mineral complexes from the Mega Farm pharmacy chain (Moscow) won in the 'Private Label' category.

For the first time, the Awards were voted on by the pharmacy community in a separate category - cough medicines. The winner of the vote, recognised by pharmacists and pharmacy technicians and winner of the 'Best Anti-Coughing Product' category was the medicine Renghalin from Materiala Medica Holding.

Kagocel from Niarmedic was found to be the product of choice for the prevention and treatment of acute respiratory infections and influenza.

The medical community has a positive attitude towards the emergence of new innovative domestic medicines as part of import substitution. That is why experts from one of the leading medical publications, Who's Who in Medicine, have particularly noted the arrival of the First Domestic Generic Tadalafil, Tadalafil-SZ from Severnaya Zvezda.

Bosnalek's Lysobact was voted best in the category for the treatment of sore throats.

Several Valeant products have won awards in various categories. Thrombo-ASS won in the category 'Product of choice for stroke and heart attack prevention', Korneregel was voted best in the category 'Product of choice for keratitis, corneal injuries and burns', Artelac won in the category 'Products for all symptoms of dry eyes', and Ocuvite won in the category 'Vitamin and mineral complex for healthy vision'.

Developments that were previously available to a limited number of people are now being widely disseminated and recognised by professionals and the public. Avexima's Nobazit is just such a product, winning the 'Russian Antiviral Product of the Year' award. Another of the company's products, Ranavexim, won in the 'Product of choice for the treatment of wounds and burns' category.

The best anti-acne cosmetics was awarded to the brand PROPELLER, and the winner of the Best Cosmeceuticals category was the brand FELDSHER, by Eld.

Ozone's Flebofa won in the category 'Women's Choice for Healthy Feet' and Vitalon's Vitamores won in the category 'Product of Choice for Immunity and Vitality'. Ecofuryl by Avva Rus won in the 'Balance in the treatment of diarrhoea and restoration of microflora' category, Rancoph line by Profit Pharm won in the 'Prevention and treatment of seasonal diseases' category, and condoms under the in Time brand by Atex Group won in the category 'Condoms'. Dynamics of the year'.

An Award Ceremony summed up the results of the Fourth International Green Cross Pharmaceutical Awards. The Green Cross has become not just a symbol of pharmacies, but also a sign of their quality. The Award is considered to be the equivalent of the Nobel Prize in the pharmacy market. The fact of winning an award is actively used by pharmaceutical companies and pharmacy chains to promote their products and the company as a whole. The Award logo can be seen everywhere - on television, radio, in the professional and popular press and, of course, in pharmacies. That's why participating and winning the Green Cross Awards is the key to the company's success and high sales.

List of winners
of the IV Green Cross International Pharmaceutical Awards