The 25th anniversary award ceremony for the winners of the Platinum Ounce All-Russian Open Competition for Pharmaceutical Industry Professionals took place in Moscow, bringing together pharma market leaders, industry experts and company representatives.
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Sales performance skills: FC Grand Capital pharma distributor launches a series of training webinars for pharmacy staff
27 march 2025
FC Grand Capital initiated the launch of a cycle of training webinars focused on sales of own-brand products in pharmacy chains. The program was developed for both line employees (pharmacists and chemists) and pharmacy managers interested in improving sales performance. The first webinar brought together over 400 professionals from various Russian regions.
The training focused on seasonal products from Serdtse Kontinenta brand, most popular with consumers in spring. Their range includes food supplements with pronounced detox properties, improving the gastrointestinal function and contain micronutrients required to keep the body healthy.
The webinar was hosted by Evgeny Zezyulin, business coach, market researcher with a degree in medicine. He has over 10 years of experience leading pharmacy staff training projects. Trainees learned about advantages and features of own brand products, different methods of customer interactions and effective sales strategies.
FC Grand Capital will keep hosting sales training webinars in order to improve own brand sales skills and make pharmacy teams perform better.
19 march 2025
Evgeny Korotkov joined the FC Grand Capital team as a partnership development expert for the Serdtse Kontinenta pharmacy chain. Before that, he had been involved in the Pharma chain development.